Mixue, the rapidly growing Chinese dessert and beverage chain, has become a global sensation with its iconic snow king mascot and its irresistibly affordable drinks and desserts. With roots tracing back to the early 2000s, Mixue has expanded across Asia and beyond, captivating taste buds with its simple yet flavorful menu offerings. From creamy ice cream to refreshing fruit teas, the Mixue menu is a celebration of taste, creativity, and affordability.
In this article, we explore the delicious range of items on the Mixue menu, its popularity among youngsters, its unique branding, and why it has become a favorite hangout spot around the world.
The Story Behind Mixue’s Success
Mixue began as a small ice cream stall in Zhengzhou, China, founded by Zhang Hongchao in 1997. Over the years, it evolved into a full-fledged franchise known for its budget-friendly yet high-quality offerings. With a strong presence in countries like Vietnam, Indonesia, Malaysia, and the Philippines—and now expanding to Australia and Singapore—Mixue has tapped into a universal love for sweet, refreshing, and inexpensive treats.
Its minimalistic store designs, friendly mascots, and viral marketing strategies make it not just a food destination but also a cultural phenomenon, especially among Gen Z and millennials.
1. Ice Cream: The Signature Delight
At the heart of Mixue’s menu lies its signature soft-serve ice cream, known as “Snow King Ice Cream.” This classic treat is incredibly affordable and comes with a smooth, creamy texture and subtle vanilla flavor.
Popular Variants:
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Original Cone: Simple, elegant, and tasty. A swirl of soft serve in a crunchy cone.
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Ice Cream Sundaes: Topped with chocolate syrup, crushed cookies, or fresh fruits.
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Ice Cream in Cups: Ideal for takeaways or those who want to eat slowly without the mess.
Despite its simplicity, the quality and price point make Mixue's ice cream a top seller.
2. Milk Teas: Creamy and Comforting
Milk tea lovers will find a variety of options at Mixue. These drinks are rich, creamy, and available in both traditional and modern flavors.
Must-Try Milk Teas:
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Classic Milk Tea: Black tea blended with milk and sugar, with optional boba pearls.
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Brown Sugar Milk Tea: A sweeter, caramel-flavored version topped with chewy tapioca balls.
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Oreo Milk Tea: A dessert in a cup—milk tea topped with crushed Oreos and cream.
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Taro Milk Tea: For those who enjoy earthy and nutty flavors.
The customizable sugar and ice levels allow each drink to be tailored to individual preferences.
3. Fruit Teas: Refreshing and Light
Fruit teas at Mixue are a favorite among health-conscious customers. These teas blend real fruit pieces, green or black tea bases, and natural sweeteners to create a revitalizing beverage.
Popular Fruit Teas:
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Peach Fruit Tea: Fragrant, slightly tangy, and very refreshing.
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Lemon Jasmine Tea: A zesty choice with aromatic jasmine undertones.
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Passion Fruit Tea: Sweet and sour, with passion fruit seeds adding texture.
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Mango Green Tea: Smooth and tropical, perfect for summer days.
These drinks often come in see-through cups, making them Instagram-worthy as well as delicious.
4. Smoothies and Slushies: Frozen Fun
Mixue offers a selection of ice-blended drinks that are ideal for hot weather. Their smoothies and slushes are made with fruit purees and ice, offering a refreshing kick.
Favorites Include:
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Strawberry Smoothie: Sweet, slightly tangy, and very cooling.
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Mango Slush: A tropical blast of flavor.
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Grapefruit Slush: For fans of bitter-sweet citrus profiles.
They also offer layered smoothies with cream or boba for those looking for extra indulgence.
5. Seasonal and Special Drinks
Mixue regularly updates its menu with seasonal specials and promotional items. These limited-edition offerings may include festive flavors like matcha, chocolate hazelnut, or honeydew melon.
These drinks often come with unique toppings such as pudding, grass jelly, whipped cream, or special ice cubes that change color or flavor.
6. Add-ons and Toppings
A Mixue drink or dessert isn’t complete without fun add-ons. The toppings are both a texture enhancer and flavor booster.
Popular Toppings:
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Boba pearls
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Pudding cubes
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Coconut jelly
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Cheese foam
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Oreo crumble
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Aloe vera pieces
Customers can usually mix and match toppings for a small additional cost, allowing them to personalize every order.
Affordability: Mixue’s Winning Strategy
One of the most appealing aspects of the Mixue menu is its pricing. In an era when many dessert and tea chains are becoming increasingly expensive, Mixue sticks to its roots by offering high-quality items at student-friendly prices. Most items are priced under $3, which is a major draw for young adults and teenagers.
By keeping the menu simple and using streamlined supply chains, Mixue ensures cost-efficiency without compromising on flavor.
Visual and Brand Appeal
Mixue’s cute snowman mascot, clean red-and-white branding, and minimalistic store interiors make it highly recognizable. Their drink cups and food packaging are often designed for viral marketing, with quirky phrases, cute illustrations, and vibrant colors that are perfect for sharing on social media platforms like Instagram and TikTok.
Their stores also emphasize quick service and convenience, often located in shopping malls, near schools, or in busy city areas.
Global Expansion and Cultural Adaptation
As Mixue expands to more countries, it adapts its menu to fit local tastes. For example:
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In Southeast Asia, you might find coconut-infused drinks or drinks with palm sugar.
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In Australia and Singapore, they might include lactose-free or vegan options to cater to dietary restrictions.
Despite its roots in China, Mixue has mastered the balance between global consistency and local customization.
Conclusion
The Mixue menu is a delightful exploration of flavors and textures, perfectly suited for people of all ages who love affordable indulgence. Whether you're in the mood for a soft-serve cone, a rich milk tea, a fruit-infused cooler, or a decadent smoothie, Mixue has something for every craving.
Its success lies not just in its menu, but in the complete experience—taste, price, aesthetics, and service. It’s no surprise that Mixue is rapidly growing into one of the most beloved dessert and drink chains worldwide.
If you haven’t tried Mixue yet, now’s the time to dive into their menu and discover your favorite pick!
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