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In 2025, resumes aren’t just read by humans — they’re parsed, scored, and filtered by AI. That’s why your resume must do more than list roles — it must prove impact across product, customer, and sales competencies.
Product Skills? Show Ownership and Impact
Rather than “worked on product features,” say:
“Launched 3 features that grew monthly active users by 18%.”
That shows measurable outcomes and initiative — two key signals for hiring managers and ATS systems.
Customer Experience? Show Empathy at Scale
If you’ve managed accounts or worked in support, don’t just say “resolved tickets.” Try:
“Improved CSAT from 82% to 94% through proactive onboarding and feedback loops.”
This tells a story of improvement and ownership.
Sales? Focus on Numbers
Sales recruiters want proof. Instead of “helped grow revenue,” write:
“Closed $2.4M in new B2B deals in under 12 months, 130% to target.”
Quantify your value. Back it with metrics.
Bonus Tip: Build a Smarter Profile
Platforms like Max Profile help professionals visualize and structure their career wins using role-based templates and insights — making it easier to create a resume aligned with both recruiters and AI models.
Final Word
Resumes today must be clear, concise, and keyword-rich. If you can demonstrate how you improve products, support customers, and drive revenue — backed by real metrics — you’re already ahead of 90% of applicants.

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