In today’s digital world, businesses must stand out online to attract more customers. Whether you’re a small business serving your local community or a larger company with a wider audience, SEO (Search Engine Optimization) plays a key role in your online success. But not all SEO is the same. Two common types—Local SEO services and Traditional SEO—serve different purposes. Understanding the differences can help you choose the right approach for your business.
What Is Traditional SEO?
Traditional SEO focuses on improving your website’s visibility on a national or global level. The goal is to rank high on search engines like Google for keywords related to your products or services, no matter where the searcher is located.
Traditional SEO includes:
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On-page SEO services: Optimizing website content, meta tags, and page structure.
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Off-page SEO services: Building backlinks from other websites to improve authority.
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Content creation: Writing blogs and articles targeting relevant keywords.
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Technical SEO: Improving site speed, mobile-friendliness, and crawlability.
This type of SEO is perfect for e-commerce stores, tech companies, online services, and businesses that do not rely on a local customer base.
What Is Local SEO?
Local SEO services are designed to improve visibility for businesses that serve a specific geographic area. It helps your business appear in local search results when people nearby are searching for your services—like “plumber near me” or “best bakery in [City].”
Local SEO includes:
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Google Business Profile optimization
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Local citations and directory listings
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Localized content targeting city or neighborhood keywords
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Customer review management
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Location-specific backlinks
This is ideal for restaurants, local shops, service providers, and other businesses that rely on foot traffic or a local customer base.
Key Differences Between Local SEO and Traditional SEO
Which One Is Right for You?
Choosing between Traditional SEO and Local SEO depends on your business goals and target market.
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If you want to attract local customers and grow your presence in your city or neighborhood, investing in local SEO services is the best strategy.
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If your products or services are not tied to a specific location, and you aim to attract customers from anywhere, then traditional SEO is the way to go.
Many successful businesses combine both strategies to cover all bases.
Why Choose Brighton Ashbury for Your SEO Needs?
At Brighton Ashbury, we are proud to be known as the best digital marketing agency for both local and traditional SEO. Whether you need on page SEO service, off page SEO services, or full-scale affordable digital marketing services, our expert team is here to help your business grow.
We understand the unique challenges that come with local visibility, and we tailor every campaign to meet your specific goals. From optimizing your website to managing your local listings, we make sure your business is seen by the right people, at the right time.
Ready to boost your visibility and grow your business?
Email us at contact@brightonashbury.com
Call us at (672) 964-2222 for a free consultation!
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