In today’s fast-paced digital world, businesses need to grab attention quickly and explain their products or services in a simple way. One of the best ways to do this is through animated explainer videos. These short, engaging videos help businesses communicate their message clearly, attract potential customers, and increase sales.
But how exactly do animated explainer videos help businesses grow? In this article, we will explore their benefits, the best ways to use them, and how they can increase your revenue.
1. What Are Animated Explainer Videos?
Animated explainer videos are short, creative videos that use animations, graphics, and voiceovers to explain a business idea, product, or service. These videos are commonly used for:
- Marketing and advertising
- Product or service explanations
- Social media campaigns
- Educational content
They are usually 60 to 90 seconds long, making them easy to watch and share. Businesses across various industries use explainer videos to attract and convert customers.
2. Why Are Animated Explainer Videos Effective?
Animated videos work well because they are simple, engaging, and visually appealing. Here’s why they are effective for increasing business sales:
a) People Prefer Watching Over Reading
Studies show that people prefer watching videos instead of reading long texts. Videos help people understand information 60,000 times faster than text. This means that an explainer video can quickly capture a viewer’s attention and communicate your message effectively.
b) Improves Customer Understanding
Many businesses struggle to explain complex products or services to their audience. Animated videos break down difficult concepts into easy-to-understand visuals. This improves customer understanding and increases the chances of making a sale.
c) Increases Engagement and Retention
People remember 80% of what they see compared to only 20% of what they read. Explainer videos make your brand more memorable and keep potential customers engaged for longer.
d) Boosts Conversion Rates
Adding an explainer video to a website’s homepage or landing page can increase conversions by up to 80%. When visitors understand your product quickly, they are more likely to make a purchase.
e) Works Well on All Platforms
Animated videos can be shared on websites, social media, emails, and YouTube ads. They are adaptable and work well on both desktop and mobile devices.
3. How Animated Explainer Videos Help Boost Sales
a) Builds Trust and Credibility
Customers buy from businesses they trust. A well-made explainer video makes a brand look professional and trustworthy. By explaining how your product works and its benefits, you gain credibility and encourage customers to take action.
b) Grabs Attention in a Crowded Market
With so much content available online, it’s hard to stand out. Animated videos are eye-catching and attract customers better than text-based ads or static images.
c) Simplifies the Buyer’s Journey
Customers go through different stages before making a purchase: awareness, consideration, and decision. Animated videos help at every stage:
- Awareness: Introduce your brand to potential customers.
- Consideration: Explain why your product is the best choice.
- Decision: Encourage customers to make a purchase.
d) Increases Social Media Shares
Videos get 1,200% more shares than text and image content combined. The more people share your video, the more potential customers you reach, increasing your sales opportunities.
e) Improves SEO and Google Rankings
Google prioritizes websites with video content. Having an animated explainer video on your website can help improve your search rankings, bringing in more organic traffic and potential customers.
4. Best Types of Animated Explainer Videos for Business Growth
There are different styles of animated explainer videos, and each serves a unique purpose:
a) 2D Animation
A simple and cost-effective way to tell a story using characters and motion graphics. Great for marketing campaigns.
b) Whiteboard Animation
Looks like a hand-drawn illustration on a whiteboard. Perfect for explaining complex ideas in an educational way.
c) Motion Graphics
Uses smooth transitions and animated elements to explain products, especially in tech and finance industries.
d) 3D Animation
High-quality, realistic animations used for product demonstrations and medical industries.
e) Live-Action with Animation
Combines real-life footage with animated elements. Works well for brand storytelling.
Choosing the right style depends on your business needs and target audience.
5. How to Create a High-Converting Animated Explainer Video
Creating a successful explainer video requires careful planning. Here’s a step-by-step guide:
Step 1: Define Your Goal
Decide what you want to achieve. Do you want to increase sales, explain a product, or build brand awareness?
Step 2: Write a Clear Script
A strong script follows this structure:
- Hook (Grab attention in the first 5 seconds)
- Problem (Highlight customer pain points)
- Solution (Introduce your product/service)
- Call to Action (Tell viewers what to do next)
Step 3: Use an AI Storyboard Tool
Using a Script to AI storyboard tool can help you plan your visuals effectively. These tools allow businesses to turn their scripts into detailed visual plans before animation starts.
Step 4: Choose the Right Animation Style
Select an animation style that fits your brand identity and resonates with your audience.
Step 5: Add Professional Voiceover and Music
A good voiceover and background music make your video more engaging and professional.
Step 6: Optimize for Different Platforms
Ensure your video is mobile-friendly and works well on all social media platforms.
6. Where to Use Animated Explainer Videos for Maximum Sales
- On your website’s homepage – Increases conversions.
- In paid ads – Helps capture attention quickly.
- On YouTube – One of the best platforms for explainer videos.
- On social media – Increases engagement and brand awareness.
- In email marketing – Improves click-through rates.
7. Measuring the Success of Your Explainer Video
To see if your explainer video is helping boost sales, track these metrics:
- View count – How many people watched your video?
- Engagement rate – Are viewers watching the full video?
- Click-through rate (CTR) – Are they taking action after watching?
- Conversion rate – How many people made a purchase?
If the results are low, consider optimizing your script, improving your call-to-action, or testing different platforms.
8. Conclusion
Animated explainer videos are a powerful tool for increasing business sales. They help businesses explain their products clearly, build trust, improve engagement, and boost conversions. Whether you are a startup or an established business, investing in a well-made animated explainer video can give you a competitive advantage in today’s digital world.
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