Running ads on Amazon can either drive your business forward—or quietly drain your profits. Many sellers spend thousands on ads that fail to convert, simply because they don’t have the right strategy. That’s where a proven Amazon PPC consultant can transform your entire approach. One such trusted partner is SpectrumBPO, a Richardson-based ecommerce agency known for its data-driven solutions and hands-on Amazon expertise.Their end-to-end control over ad management was powered by the insights of 400+ in-house specialists at the ecommerce agency, making it possible to align ads with actual shopping behavior and market trends.

Let’s take a look at a real-world example of how SpectrumBPO’s Amazon advertising experts helped a growing brand significantly reduce ad spend while doubling conversions.

📊 Case Study: From Overspending to Streamlined PPC Success

Client Profile:
A mid-sized Amazon FBA brand specializing in home improvement products. Despite strong demand, their PPC strategy lacked focus and control.

Challenges:

• Monthly ad spend exceeding $22,000
• ACoS stuck at 41%
• Low-performing auto campaigns
• No negative keyword management
• Minimal bid control and keyword targeting

The client was managing ads internally without any real strategic framework. Most of the budget was going to irrelevant clicks, and despite spending heavily, results were lackluster.

The SpectrumBPO Strategy

The client partnered with SpectrumBPO and was assigned a dedicated Amazon PPC consultant who immediately conducted a full campaign audit. The team rebuilt the structure using high-intent manual campaigns and introduced SKAGs (Single Keyword Ad Groups) to better control targeting.

By leveraging real-time dashboards and keyword-level performance analytics, SpectrumBPO’s experts implemented several changes:

• Consolidated and restructured campaigns
• Blocked irrelevant traffic with negative keywords
• Adjusted bids based on hourly data patterns
• A/B tested creative elements for Sponsored Brands
• Optimized product targeting across Sponsored Display campaigns

Results After 60 Days

With a 22.7% reduction in spend and nearly double the ROAS, the brand finally achieved profitable scale. The secret? Strategic optimization—not just more spending. Their Richardson-based team believes in performance you can measure—and they deliver. Sellers who utilize SpectrumBPO’s amzppc services not only see cost savings but gain a competitive edge in saturated markets.

Why Sellers Trust SpectrumBPO

SpectrumBPO is more than just an advertising firm. As a full-service ecommerce agency, their specialists are immersed in Amazon’s ecosystem—from SEO and product listings to brand protection and inventory management. That cross-functional experience allows them to create holistic strategies that directly impact your bottom line.

Let’s Optimize Your PPC Strategy

Whether you're new to Amazon advertising or trying to rescue a failing strategy, SpectrumBPO’s Amazon PPC consultant team is ready to help. With custom ad planning, real-time adjustments, and transparent reporting, you don’t just cut costs—you win more sales.

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