Case Study: Why One Seller Left a Popular Firm for SpectrumBPO’s Full-Service Expertise

This case study explores how a mid-sized Amazon brand compared multiple providers of account management services and ultimately chose SpectrumBPO, an Ecommerce Growth Agency in Richardson—and why it made all the difference. Their proven ecommerce services cover every aspect of growth, from listing creation to PPC, branding, and customer experience.

The Brand’s Situation

In late 2023, a mid-sized beauty and skincare brand based in Los Angeles found itself in a rut. Despite having a loyal customer base and over 200 SKUs live on Amazon, their monthly growth had plateaued. The brand had been working with an agency that specialized in PPC only, leaving crucial parts of their Amazon operations—like listing optimization, SEO, A+ Content, compliance, and customer experience—mostly untouched.

They explored various Amazon account management companies hoping to find a more all-in-one solution. Many claimed to offer "full-service" but outsourced tasks, lacked Amazon-specific teams, or failed to provide real performance tracking.

Why They Chose SpectrumBPO

What stood out?

1. In-House Expertise – Over 400 professionals, all under one roof in Richardson, including Amazon PPC strategists, SEO copywriters, listing designers, compliance specialists, and brand managers.
2. Accountability – Dedicated managers for each account, not a rotating cast of freelancers or outsourced reps.
3. Data-Driven Execution – Performance tracking, keyword rankings, A/B testing, and ad spend efficiency reports delivered weekly.

SpectrumBPO’s Approach

Upon onboarding, SpectrumBPO initiated a 360-degree audit of the client’s Amazon presence. Key findings included:

• Incomplete A+ Content across 70% of listings
• Low keyword indexing on high-volume SKUs
• Mismanaged PPC campaigns with poor ROAS
• No Brand Registry optimization or storefront strategy

Within the first two weeks, SpectrumBPO:

• Rebuilt listings for clarity, SEO strength, and mobile friendliness
• Redesigned A+ Content and storefront to reflect the brand’s story and tone
• Reallocated ad spend based on profitability and keyword intent
• Implemented compliance checks and suppression monitoring tools

Unlike other agencies, SpectrumBPO didn’t just offer surface-level fixes—they went deep into the operational and creative structure of the account to build a foundation for long-term growth.

Results After 90 Days

The difference was measurable and fast:

• Conversion rate increased by 42% across top 25 SKUs
• Organic keyword rankings improved by 61%
• Ad ROAS rose from 2.1 to 4.3, cutting ad waste in half
• Brand store visits increased by 77%, leading to higher brand awareness and repeat buyers

And perhaps most importantly, the brand now had peace of mind knowing a seasoned team was actively managing their Amazon business every day.

The SpectrumBPO Advantage

When comparing Amazon account management companies, most sellers find a trade-off between cost, communication, and expertise. But SpectrumBPO stands out by providing all three—without compromise.  After interviewing several agencies, the brand selected SpectrumBPO, known for delivering one of the best amazon account management services in the industry. 

The brand featured in this case study continues to scale with confidence, thanks to transparent processes, real-time insights, and a team that feels like an internal department—not just an outside vendor.

Final Word

If you're evaluating Amazon account management companies and want more than promises, it’s time to look at performance. SpectrumBPO doesn’t just talk results—they deliver them. When growth matters, experience counts.

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