So, in a digital-first world,webinars have become a tool for businesses, educators and professionals alike to share information, train teams, and interact with audiences. But what about after the live broadcast is over? Want to keep mining that precious content?
That’s where webinar transcription services can be of golden value.
How and when to use transcription can literally multiply the worth and reach of your content. In this post, we take a look at the critical junctures -- the big steps -- to outsourcing your webinar transcription services that will help you make the most of the work that you do.
When You Need More Accessibility
Inclusivity is no longer a “nice-to-have,” it’s an imperative.
Captioning your webinars will help to make sure that people who are deaf or hard of hearing can participate fully. It’s also helpful for those who are not native speakers, or who like to read as they listen.
So for example, need to host a webinar with a varied and global audience? Transcripts let everyone be in the know - even if they are deaf, hard of hearing, or have other auditory needs.
When You Are Looking to Enhance SEO and Discoverability
Search engines can’t see or listen to video or audio — but they can read text.
In addition, if you transcribe a webinar and post the transcript (or key snippets) on your website or blog, it can help improve your ranking in search engines. Which equals more traffic, more leads and more mileage from your content.
You can then repurpose this content to bring in organic search traffic and make available to everyone who wasn't able to attend your webinar.
If You Need to Reuse Content Effectively
Webinars are content goldmines. SECURE MORE R.O.I.Transcripts make it simple to stretch the value of an event into other content formats:
Blog posts
E-books
Social media snippets
Training manuals
Newsletters
Use Case: Want to take your content marketing to the next level? Record once and, presto change-o, turn that 60 minute webinar into weeks of content.
If Attendees Ask for Follow-Up or Notes
Let’s face it—people are busy. That doesn’t work for everyone, not least because not everyone can attend live, and because people who would like to participate live might want to go back and review particular points or just experience the event again.
Also offering a transcript in the follow-up is great. It looks professional, and it helps strengthen your message.
1:04:28 Use Case: Share key takeaways along with timestamps from transcript with all registrants via email.
Compliance or Legal Purposes Apply
Key for airlines flying within regulated industries, such as finance, healthcare, education, etc., is the accuracy of documentation. Webinar transcripts can be made official records or used for accessibility and compliance.
Scenario: Are you training or updating a policy? A transcript is an added safeguard you can use to make sure you’re hitting all the right notes on record-keeping and accessibility.
When Analyzing Content and Feedback
Looking to boost the success of your future webinars? Transcripts also let you review the patterns in speech, tone, points of engagement, and frequently askequesetions.
Why: You can use transcripts to pull out FAQs, or determine which side topics really resonate with an audience- both helpful for tweaking future content.
Final Note: Keep the Momentum Going for Your Webinar
A webinar in real time lasts an hour — but its effects can last forever, given the right tools. Knowing the perfect time to take advantage of webinar transcription services; you are now not only enhancing the quality of your hard work, you are going to get more value for it as well.
So, next time you throw a webinar - don’t just stop at the recording. Think bigger. Transcribe it.
Ready to Get More Out of Your Webinars?
Discover professional webinar transcription services with accuracy, fast delivery and a choice of formats. It isn’t just about turning speech into text — it’s about amplifying your message.
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