The beverage industry has always thrived on innovation. From vitamin waters to kombucha, consumers are eager to embrace drinks that promise more than hydration. In this evolving market, DrinkJubi has Kratom Stick Packs as a standout player by introducing botanical shots made with kratom, kava, and plant-based ingredients. Their mission? To offer people a natural pathway to focus, relaxation, or energy — depending on their needs.
Functional Beverages: A Growing Market
Over the last decade, the wellness drink market has shifted toward “functional beverages.” These are drinks formulated with added benefits — such as probiotics, adaptogens, or herbal extracts — that claim to support mental clarity, relaxation, or immunity. Consumers, especially younger demographics, are increasingly seeking options that blend convenience with holistic wellness.
DrinkJubi rides this wave with its 2-ounce shots, which are marketed as fast-acting and portable. Instead of committing to a 16-ounce drink, consumers can sip or shoot a concentrated formula in seconds, aligning with busy lifestyles.
Jubi’s Unique Offering
DrinkJubi currently offers several types of shots:
Relax Shots (Piña Colada): Designed to calm the body and mind.
Energy Shots (Cherry): A plant-based boost for long days or workouts.
Focus & Energy Shots (Lime): For those who want both alertness and clarity.
Kava Chill Shots (Strawberry): A nod to the Pacific Island tradition of kava ceremonies.
Each product is flavored to mask the natural bitterness of botanicals, with cold-water extraction techniques ensuring smoother taste. Unlike sugary energy drinks or synthetic supplements, Jubi positions itself as a clean-label alternative.
Why Kratom and Kava?
Two ingredients define DrinkJubi’s lineup:
Kratom (Mitragyna speciosa): A Southeast Asian plant traditionally used for focus and energy. Depending on the strain and preparation, kratom may deliver stimulating or calming effects.
Kava (Piper methysticum): A root from the South Pacific known for its relaxing properties. It has been part of cultural rituals for centuries, promoting calmness and social bonding.
By combining these botanicals in convenient, standardized servings, Jubi brings ancient traditions into a modern format.
Accessibility & Expansion
In 2024, Jubi made headlines by expanding into over 1,000 retail stores across the New York Tri-State area. This retail debut reflects a broader strategy: introducing plant-based shots to mainstream consumers who might not otherwise encounter kratom or kava. With bold branding and flavors, Jubi lowers the barrier for entry into the world of botanicals.
Online, their store also offers stick packs, powders, and capsules for those who prefer alternative formats. Each product emphasizes being plant-based, gluten-free, nut-free, and lab-tested, which resonates with today’s ingredient-conscious shoppers.
Safety, Regulation & Transparency
One of the challenges in selling kratom-based products is regulation. Kratom is legal in many U.S. states but banned in others. Jubi is transparent about where it can and cannot ship, and it includes disclaimers advising responsible use. Their stance shows a commitment to compliance and consumer education — essential for building trust in a controversial category.
The Bigger Picture
DrinkJubi exemplifies a broader trend: the fusion of ancient botanicals with modern lifestyles. In a world where people seek calm amid stress, energy during slumps, and focus in a distracted environment, Jubi offers plant-powered solutions in convenient, flavorful doses.
As the functional beverage sector continues to grow, brands like Jubi highlight how traditional botanicals can be reinvented for the 21st-century consumer.
Comments
0 comment