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Frozen Food Market
North America Frozen Food Market Outlook (2022–2028)
The frozen food market in North America is projected to grow from US$ 73.45 billion in 2022 to US$ 101.54 billion by 2028, at a compound annual growth rate (CAGR) of 5.5% during the forecast period.
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A key driver of this growth is the increasing demand for convenience foods. As modern lifestyles become more fast-paced and demanding, consumers are turning to products that save time and effort. The rising popularity of high-quality convenience food—such as frozen snacks, ready-to-eat meals, frozen meats, and cold cuts—reflects this shift in consumer behavior. These products help eliminate time-consuming tasks like shopping for ingredients, meal preparation, cooking, and post-meal cleanup.
This trend is further amplified by demographic and social changes, including the growing number of small and single-person households and the expanding millennial population. Millennials, in particular, are more inclined to spend on convenient meal options due to their busy schedules. Additionally, the increasing participation of women in the workforce—highlighted by International Labor Organization data showing a sharp rise in the female labor force between 1990 and 2020—has led to greater demand for quick, hassle-free food solutions.
In countries like the US and Canada, the number of one- or two-person households continues to rise. According to the 2020 Current Population Survey, single-person households in the US totaled 36.1 million, making up 28% of all households. This demographic shift supports growing demand for portion-controlled, ready-to-cook frozen foods, which offer both convenience and extended shelf life.
Moreover, the popularity of frozen breakfast items—such as waffles, pancakes, and cereals—is on the rise. According to the "Power of Frozen" report by the American Frozen Food Institute and the Food Industry Association, frozen food sales in the US surged by 21% in 2020 alone, underscoring the strong consumer appetite for these products.
North America Frozen Food Strategic Insights
Strategic insights for the North America Frozen Food provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.
key company profiles
Bellisio Foods, Inc.
Bonduelle Group
Conagra Brands, Inc.
General Mills
Kellogg’s Company
McCain Foods Limited
Nestle S.A.
Pepperidge Farm Incorporated
The Kraft Heinz Company
Tyson Foods, Inc.
North America Frozen Food Market – Regional Insights
The geographic scope of the North America frozen food market encompasses the distinct regions where businesses operate and compete. Understanding regional variations—such as consumer preferences for specific frozen food categories, local economic conditions, and differing regulatory frameworks—is essential for developing targeted strategies. Companies can strengthen their market presence by identifying underserved regions and customizing their offerings to suit local demand. A well-defined regional approach enables more efficient resource allocation, precision in marketing efforts, and stronger positioning against local competitors, ultimately accelerating growth across key market segments.
North America Frozen Food Market Segmentation
The North America frozen food market is segmented by type, distribution channel, and country.
- By Type: The market is categorized into frozen desserts, frozen bakery products, frozen meat, poultry, and seafood, frozen ready meals, frozen snacks and appetizers, and others. Among these, the frozen meat, poultry, and seafood segment is expected to dominate the market throughout the forecast period due to its widespread consumption and demand.
- By Distribution Channel: The market is segmented into supermarkets and hypermarkets, convenience stores, online retail, and others. Online retail is projected to record the highest compound annual growth rate (CAGR), driven by the convenience of online shopping and flexible delivery options.
- By Country: The market is divided into the US, Canada, and Mexico. In 2022, the US accounted for the largest share of the market, supported by a high demand for convenience foods and an advanced retail infrastructure.
Key Market Players
Leading companies operating in the North America frozen food market include Bellisio Foods, Inc.; Bonduelle Group; Conagra Brands, Inc.; General Mills; Kellogg Company; McCain Foods Limited; Nestlé S.A.; Pepperidge Farm Incorporated; The Kraft Heinz Company; and Tyson Foods, Inc. These companies play a crucial role in shaping market trends through innovation, product development, and extensive distribution networks.
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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights
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