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Masala Chivda by Eat Anytime: A Crunchy Delight with Authentic Indian Flavour
The Perfect Snack Reinvented: Eat Anytime Masala Chivda

 

 

 

 

Masala Chivda is a timeless Indian snack that resonates with every household. At Eat Anytime, we have reimagined this traditional favorite into a healthier, guilt-free, and flavor-packed version that retains all the crunch and spice of the original while eliminating the excess oil and preservatives often found in mass-market varieties.

Our Masala Chivda is a savory medley of puffed rice, lentils, nuts, spices, and curry leaves, carefully blended and roasted to perfection. It is light on the stomach, high in nutrition, and brimming with the kind of authentic flavor that only Indian spices can provide.

 

What Sets Eat Anytime Masala Chivda Apart

✔ Roasted, Not Fried

Unlike traditional deep-fried chivdas, our version is dry-roasted, ensuring lower fat content and a cleaner taste, without compromising crunch.

✔ Power-Packed with Nutrition

Each bite is enriched with iron, protein, fiber, and antioxidants thanks to wholesome ingredients like roasted peanuts, chana dal, curry leaves, and turmeric.

✔ Made with Real Indian Spices

Seasoned with a perfect blend of turmeric, red chili, cumin, and mustard seeds, our Masala Chivda brings a burst of authentic masaledar flavor in every bite.

✔ 100% Natural, Zero Junk

We proudly say no to artificial flavors, preservatives, refined sugars, and palm oil. Just pure, natural ingredients in every crunchy handful.

 


 

Ingredients That Speak for Themselves

Our Masala Chivda is crafted with a balance of taste and nutrition. Each ingredient is thoughtfully chosen:

  • Puffed Rice (Murmura) – Light, crispy base rich in complex carbs

  • Roasted Peanuts – Heart-healthy fats, protein, and crunch

  • Chana Dal – High in protein and fiber

  • Curry Leaves – Loaded with antioxidants and aroma

  • Mustard Seeds & Cumin – Aid digestion and enhance depth of flavor

  • Turmeric – Anti-inflammatory and immunity-boosting

  • Dry Red Chili – Adds a punch of heat

  • Hing (Asafoetida) – Promotes gut health and adds unique taste

  • Sea Salt – Balanced for flavor, not sodium overload

Each element contributes not only to taste but also to your well-being, making this snack a smart, flavorful choice.

 


 

Health Benefits of Masala Chivda

1. High in Dietary Fiber

With a combination of legumes, nuts, and seeds, Eat Anytime Masala Chivda provides significant digestive fiber, promoting gut health and regulating appetite.

2. A Source of Plant-Based Protein

This snack includes chana dal and peanuts, giving you a protein boost that supports metabolism and muscle maintenance.

3. Naturally Low in Fat and Calories

By eliminating deep frying and using minimal oil during roasting, we provide a snack that’s light on calories but heavy on taste.

4. Clean Energy for Busy Lives

Complex carbs from puffed rice and healthy fats from nuts make this the perfect midday energy snack, sustaining you without crashes.

5. Packed with Antioxidants

Turmeric, curry leaves, and mustard seeds bring their antioxidant and anti-inflammatory properties, which help boost immunity and overall vitality.

 


 

When to Enjoy Masala Chivda

Eat Anytime Masala Chivda is your perfect companion throughout the day:

  • Tea Time Snack – Pairs deliciously with a hot cup of chai

  • Midday Cravings Buster – A healthy alternative to junk food

  • Office Desk Snack – Light, mess-free, and energy-boosting

  • Tiffin Box Favorite – Loved by both kids and adults

  • Travel Buddy – Lightweight and non-perishable

  • Movie Nights – A smarter popcorn alternative

It’s designed for people who demand both convenience and clean eating.

 


 

How Eat Anytime Crafts Its Signature Masala Chivda

Step 1: Ingredient Selection

We source premium-grade pulses, grains, and spices from trusted suppliers across India.

Step 2: Roasting for Crunch, Not Calories

Our ingredients are gently roasted using controlled temperatures, ensuring maximum crunch without excess oil.

Step 3: Spice Coating

We apply a balanced spice mix designed by our in-house nutritionists and chefs to maintain taste without overwhelming the palate.

Step 4: Sealed for Freshness

Our chivda is sealed in moisture-proof, resealable packaging to retain crunch and flavor for longer shelf life.

 


 

Real Customer Stories

“Eat Anytime Masala Chivda is a total game changer. I get the authentic taste without the greasiness. My go-to snack every evening!”
Rahul D., Ahmedabad

“As someone who loves traditional snacks but wants to eat healthy, this chivda checks all boxes. Crunchy, tasty, and guilt-free!”
Shraddha V., Pune

“My kids love this chivda in their tiffin. And I love that it’s made without preservatives or added sugars.”
Meera S., Bengaluru

 


 

Versatile Ways to Enjoy Masala Chivda

  • Top it over Upma or Poha for extra crunch

  • Mix with chopped onions, tomatoes, coriander, and lemon juice for instant bhel

  • Sprinkle on salads for a spicy twist

  • Use as a savory yogurt topping

  • Serve as a party snack with mocktails or cocktails

With Eat Anytime Masala Chivda, the possibilities are endless.

 


 

Why Choose Eat Anytime Over Others

  • Clean Label Promise – No refined sugar, no preservatives

  • FSSAI Certified Manufacturing – Adhering to strict quality standards

  • Innovative yet Traditional – Preserving heritage in a modern, health-focused format

Masala Chivda by Eat Anytime: A Crunchy Delight with Authentic Indian Flavour
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