Europe Sports Nutrition Market Trends, Size, Segment and Growth by Forecast to 2030

Europe Sports Nutrition Market Outlook
The Europe sports nutrition market was valued at US$ 5,315.35 million in 2023 and is projected to reach US$ 10,789.26 million by 2031, growing at a compound annual growth rate (CAGR) of 9.3% during the forecast period.

Strategic Initiatives Fuel Market Growth

The rising global demand for sports nutrition products is prompting key players to adopt various strategic measures to gain a competitive edge. Leading manufacturers are introducing innovative offerings to expand their market share. For example, in March 2024, Garden of Life LLC broadened its sports supplement portfolio by launching a product designed to support workout recovery and enhance skin radiance. Similarly, in December 2023, DYMATIZE ENTERPRISES, LLC partnered with DD IP Holder LLC to unveil a new range of ISO100 protein powders inspired by the Glazed Donuts flavor.

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Collaborations with athletes and sports organizations are also playing a significant role in driving consumer engagement. In 2024, Myprotein extended its multi-year partnership with HYROX, becoming the official global nutrition partner of the fitness race series. This collaboration led to the launch of a co-branded product line, Myprotein x HYROX, targeting performance-focused consumers.

Mergers and acquisitions are another strategic focus. In May 2024, NUTRIVEND acquired CSN Supplements Ltd. to strengthen its product portfolio and expand its customer reach. Such investments are expected to accelerate market expansion over the coming years.

Regional Insights

Countries such as Russia, Poland, the Netherlands, Denmark, Norway, Sweden, Greece, and Belgium are key contributors within the "Rest of Europe" segment. Rising participation in physical activities and emerging fitness trends—including the rise of digital fitness platforms—are driving demand for specialized nutrition products across these markets.

To capitalize on this trend, regional players are launching targeted products. For instance, in May 2023, Volac International Ltd. introduced Volactive Pro2O, a ready-to-drink (RTD) protein beverage in Geneva, Switzerland. This product is designed to enhance muscle strength and overall performance, further supporting the increasing demand for convenient, functional nutrition options.

Overall, continuous innovation, strategic collaborations, and regional product launches are positioning the Europe sports nutrition market for robust growth through 2031.

Europe Sports Nutrition Strategic Insights

Strategic insights for the Europe Sports Nutrition provides data-driven analysis of the industry landscape, including current trends, key players, and regional nuances. These insights offer actionable recommendations, enabling readers to differentiate themselves from competitors by identifying untapped segments or developing unique value propositions. Leveraging data analytics, these insights help industry players anticipate the market shifts, whether investors, manufacturers, or other stakeholders. A future-oriented perspective is essential, helping stakeholders anticipate market shifts and position themselves for long-term success in this dynamic region. Ultimately, effective strategic insights empower readers to make informed decisions that drive profitability and achieve their business objectives within the market.

key company profiles

  Glanbia Plc

  NOW Foods

  Garden of Life LLC

  PepsiCo Inc

  Quest Nutritional LLC

  Abbott Laboratories

  Amway Corp

  GNC Holdings, LLC

  Worldwide Sport Nutritional Supplements, Inc

  Herbalife Nutrition Ltd.

Europe Sports Nutrition Regional Insights

The geographic scope of the Europe Sports Nutrition refers to the specific areas in which a business operates and competes. Understanding local distinctions, such as diverse consumer preferences (e.g., demand for specific plug types or battery backup durations), varying economic conditions, and regulatory environments, is crucial for tailoring strategies to specific markets. Businesses can expand their reach by identifying underserved areas or adapting their offerings to meet local demands. A clear market focus allows for more effective resource allocation, targeted marketing campaigns, and better positioning against local competitors, ultimately driving growth in those targeted areas.

Europe Sports Nutrition Market Segmentation

The Europe sports nutrition market is categorized by product type, distribution channel, and country.

By Product Type:

• Supplements
• Bars
• Ready-to-Drink (RTD) Beverages
• Others
  Among these, the supplements segment accounted for the largest share of the market in 2023.

By Distribution Channel:

• Supermarkets & Hypermarkets
• Specialty Stores
• Online Retail
• Others
  In 2023, specialty stores emerged as the leading distribution channel in the market.

By Country:

• Germany
• France
• Italy
• United Kingdom
• Spain
• Rest of Europe
  The Rest of Europe segment held the dominant market share across the region in 2023.

Key Players:
Prominent companies operating in the Europe sports nutrition market include Glanbia Plc, NOW Foods, Garden of Life LLC, PepsiCo Inc, Quest Nutrition LLC, Abbott Laboratories, Amway Corp, GNC Holdings, LLC, Worldwide Sport Nutritional Supplements, Inc, and Herbalife Nutrition Ltd.

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Author's Bio
Akshay
Senior Market Research Expert at Business Market Insights