Market Overview
According to the research report, the global connected toys market was valued at USD 8.55 billion in 2022 and is expected to reach USD 65.22 billion by 2032, to grow at a CAGR of 22.6% during the forecast period.
The global connected toys market is witnessing rapid growth, fueled by increasing digital adoption, parental demand for educational and interactive toys, and the integration of smart technologies. Connected toys, also known as smart toys, combine traditional play with digital connectivity, incorporating features such as Wi-Fi, Bluetooth, mobile applications, and AI to deliver interactive learning, entertainment, and skill development experiences.
Rising adoption of smartphones, tablets, and smart devices among children has amplified the market for connected toys. Manufacturers are designing toys that offer STEM-based learning, augmented reality (AR), virtual reality (VR) experiences, and personalized interactive content, catering to both educational and entertainment needs.
𝐄𝐱𝐩𝐥𝐨𝐫𝐞 𝐓𝐡𝐞 𝐂𝐨𝐦𝐩𝐥𝐞𝐭𝐞 𝐂𝐨𝐦𝐩𝐫𝐞𝐡𝐞𝐧𝐬𝐢𝐯𝐞 𝐑𝐞𝐩𝐨𝐫𝐭 𝐇𝐞𝐫𝐞: https://www.polarismarketresearch.com/industry-analysis/connected-toys-market
Growth Drivers
Several factors are propelling the expansion of the connected toys market:
- Increasing Digital Literacy Among Children – Growing familiarity with digital devices encourages adoption of toys with integrated technology and interactive features.
- Educational and STEM Learning Trends – Parents prefer toys that support cognitive development, problem-solving skills, and creativity, boosting demand for smart educational toys.
- Technological Advancements – AI, AR, VR, and app integration enhance interactivity, personalization, and engagement.
- Rise in E-Commerce and Online Retail – Availability of connected toys through online platforms increases accessibility and convenience for consumers.
Market Challenges and Opportunities
The connected toys market faces challenges such as cybersecurity concerns, privacy regulations, high product costs, and potential over-dependence on digital devices. Additionally, regulatory compliance related to data collection, content, and safety standards is critical for manufacturers.
Opportunities in the market are significant. Growth in AI-enabled, voice-interactive, and app-connected toys offers avenues for innovation. Expansion in emerging economies with increasing disposable income, smartphone penetration, and demand for educational products provides substantial potential. Partnerships with educational institutions, content providers, and app developers further enhance product offerings and adoption.
𝐌𝐚𝐣𝐨𝐫 𝐊𝐞𝐲 𝐂𝐨𝐦𝐩𝐚𝐧𝐢𝐞𝐬:
- The LEGO Group
- Sony Corporation
- UBTech Robotics Corporation
- iRobot Corporation
- Digital Dream Labs Inc.
- Sphero Inc.
- Hasbro
- Mattel
- DJI
- Wonder Workshop
- Konami Holdings Corporation
- Playmobil
- K’NEX Industries Inc.
- TOSY Robotics
- WowWee Group
- Workinman
- Pillar Learning
- Smart Teddy
- and KEYi Technology.
Market Segmentation
The connected toys market can be segmented by type, technology, and end-user:
- By Type: Educational toys, entertainment toys, gaming toys, and hobby toys. Educational toys dominate due to parental preference for skill-enhancing and cognitive development products.
- By Technology: Bluetooth, Wi-Fi, RFID/NFC, and others. Wi-Fi and Bluetooth connectivity are widely used for app integration, remote control, and real-time interactivity.
- By End-User: Age groups including 3–5 years, 6–8 years, 9–12 years, and 13+ years. Toys for ages 6–12 represent the largest segment due to high engagement in digital and interactive play.
Regional Analysis
- North America: The largest market, led by the U.S., driven by advanced technology adoption, parental awareness of educational toys, and high disposable income.
- Europe: Growth supported by demand for STEM toys, innovation in interactive content, and strong e-commerce platforms in Germany, France, and the UK.
- Asia-Pacific: Rapidly growing market due to rising smartphone penetration, expanding e-commerce, and increasing parental focus on interactive and educational toys in China, India, Japan, and Southeast Asia.
- Latin America and Middle East & Africa: Emerging opportunities fueled by growing urbanization, digital adoption, and increasing awareness of educational toys in Brazil, Mexico, UAE, and South Africa.
Summary of Press Release
The connected toys market is poised for robust growth, driven by digital integration, educational trends, and rising consumer demand for interactive and personalized play experiences. While challenges such as cybersecurity, high costs, and regulatory compliance exist, opportunities in AI-enabled, app-integrated toys, emerging markets, and partnerships with educational platforms ensure long-term market expansion. With North America leading adoption and Asia-Pacific and Europe demonstrating strong growth, connected toys continue to transform the play experience, supporting cognitive development, creativity, and interactive learning worldwide.
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