Xtime: Driving the Next Frontier in Dealership Service Performance

Digital transformation isn't just for sales—it’s increasingly critical in automotive service. As consumers expect the same convenience in vehicle maintenance as they get in everyday services, dealership fixed operations are under pressure to evolve. Xtime, developed by Cox Automotive, emerges as a revolutionary platform that modernizes service lanes—from scheduling to follow-up—boosting shop efficiency, transparency, and customer satisfaction.

1. What Is Xtime?

Xtime is a cloud-based service management platform designed specifically for automotive fixed operations. It unifies four components Schedule, Engage, Inspect, and Invite into a seamless experience. Trusted by over 7,600 dealerships and endorsed by 44 OEMs, Xtime is the standard for digital service delivery in modern dealerships .

2. Why Xtime Is Essential for Today’s Dealerships

With fixed operations now generating nearly half of a dealership's gross profit, a digital-first service department isn’t an option—it’s a necessity . Xtime addresses key industry challenges by:

• Reducing manual tasks and miscommunication

• Increasing service appointment volume

• Enhancing customer trust with transparency

• Driving higher revenue per repair order

3. Xtime’s Four Core Modules

Schedule – Intelligent Appointment Booking

Enables 24/7 online and mobile service bookings with real-time bay availability, VIN-specific menus, and integrated ride options via Lyft . Add-ons like Brooke.ai (a voice assistant) and service quoting further streamline bookings.

Engage – Transparent Check-In & Communication

Digital check-in via tablet or mobile, personalized greetings, and real-time updates via text/email enhance transparency. Integrated diagnostics and flexible payments—including financing—foster better upsell opportunities .

Inspect – Multimedia Vehicle Inspections

Technicians conduct multi-point inspections with embedded photos and videos. Customers receive these instantly for quick approvals—service approvals as fast as 7 minutes have been recorded . Add-ons like Service Tracker, visual chat, and pricing tools further elevate efficiency .

Invite – Marketing for Retention

This module delivers targeted follow-ups, maintenance reminders, and campaigns to re-engage customers, including those who previously declined services . It fuels repeat business and long-term loyalty.

4. Real Results, Real Business Impact

Aggregated data shows dealers using Xtime often see up to 50% ROI, higher appointment rates, and a significant increase in service revenue per vehicle  . For example:

• Service retention improved by up to 13.3%

• Customers approve repairs faster—within 7 minutes—when video is included 

• Hundreds of additional repair orders per dealer per month have been recorded

5. Success Stories from Dealers

Dealers nationwide have praised Xtime for transforming their operations:

“With the Lyft and Xtime integration, courtesy rides take 3–4 minutes to arrive.”
—Scott Haddock, Chapman Honda Tucson 

“I wouldn’t want to work at a dealership that doesn’t use Xtime.”
—Matt Ketchum, Ferman Volvo 

“Since we’ve incorporated Engage into our service lane, we’ve transitioned the write‑up process…”
—Dawn Newsome, Vaden Automotive Group 

These stories reflect Xtime’s transformative impact faster service, streamlined processes, and happier customers and staff.

6. Advanced Features That Elevate the Experience

Beyond its core modules, Xtime offers powerful add-ons to further align service delivery with consumer expectations:

• FlexPay: Financing options that help customers approve expensive repairs

• Lyft rideshare integration: Smoothly manages courtesy transportation

• Brooke.ai: AI voice assistant that handles incoming service calls

• Self Check-In & Service Tracker: Contactless digital check-ins and real-time repair updates 

• Multimedia Add-Ons: Allows video-enhanced estimates and approval via mobile

7. Integration & Support for Seamless Setup

Xtime integrates natively with major DMS platforms like Dealertrack, CDK, Reynolds & Reynolds, and OEM systems—ensuring cohesive workflows and eliminating data silos . Cox Automotive provides dedicated support via:

• On-site and virtual training (Xtime University)

• Performance managers

• Help Center and client resource hub 

8. Addressing Fixed-Ops Pain Points

Xtime was built to overcome persistent service challenges:

• Overflowing shops: Capacity management tools reduce scheduling conflicts

• Lost revenue: Multimedia inspections and marketing recapture declined services

• Lack of transparency: Photo/video upgrades and communication tools build trust 

• Mounting competition: Dealers can now offer quick-lube efficiency with dealership-level trust

Consumer spending on vehicle service is rapidly growing expected to exceed $400 billion by 2025 . Xtime positions dealerships to capture more of this increasing spend.

9. How to Implement Xtime

1. Book a demo at xtime.com to explore module suites and add-ons

2. Select your solution—Schedule, Engage, Inspect, Invite or full Spectrum package

3. Integrate systems with DMS, CRM, OEM, messaging, and payment partners

4. Train staff through Xtime University and performance specialists

5. Launch, measure, iterate using dashboards and KPIs like retention, RO value, cycle time

10. The Future of Service Is Digital and Xtime Leads the Way

The automotive industry is clearly moving towards remote, transparent, and data-driven service solutions. Xtime’s platform combines these elements to deliver:

• Digital-first engagement

• Real-time transparency

• Personalized customer experiences

• Revenue and efficiency gains

If your dealership is ready to elevate its service experience and future-proof its fixed ops,